Importance of corporate health screening
Promoting health screening among employees is a key element of an organisation’s commitment to the Environmental, Social, and Governance (ESG) principles, particularly in the realm of social responsibility and sustainability. By prioritising early detection of health issues through regular screening, companies can facilitate timely intervention and treatment, leading to improved health outcomes and reduced long-term healthcare costs.
According to a Mercer1 study published in The Straits Times, increasing absenteeism2 due to health issues is expected to significantly impact the economy. In light of this, it is essential for an organisation to prioritise early identification of risk factors, and support employees in implementing preventive measures, such as lifestyle adjustments. Taking these steps can help to mitigate productivity losses and promote a healthier, engaged workforce.
This proactive approach not only enhances individual well-being, but also strengthens recruitment and retention efforts. An organisation that demonstrates a genuine commitment to employee health fosters a supportive work environment that can attract top talents and reduce turnover. By creating a culture of wellness, organisations can build a positive reputation that appeals to prospective employees and retain valuable staff.
Here are six ways to increase sign up rate for corporate health screening
1. Educate Employees
To improve employees’ participation in health screening, it is important to consistently provide informative updates, and create engaging articles that address prevalent healthcare concerns and trends.
This approach raises awareness among employees, and keeps them informed about current health issues. Additionally, providing an FAQ section allows employees to voice their health concerns, and receive support from their Human Resources Department.
Educational content can also include interactive workshops and health talks. These activities actively engage employees, effectively educating them on the significance of screenings, encouraging participation, and ultimately fostering improved health outcomes.
2. Offer Incentives
Offering incentives can significantly boost corporate health prevention sign-up rates by addressing key motivators for participation. Rewards such as gift cards, discounts, or extra time off, provide immediate motivation and encourage engagement in health programmes. These incentives create a sense of value and recognition, promoting consistent participation, and reinforcing healthy habits. By making programmes more attractive, incentives can enhance programme visibility and generate greater interest, thus improving participation rates.
To further boost participation, organisations can offer additional perks, such as exclusive health education sessions or personalised advice. Early bird specials, like priority scheduling, and referral rewards, can also encourage involvement. By tailoring incentives to meet employee needs and preferences, organisations can effectively increase participation in health prevention programmes and improve overall well-being.
3. Leverage Digital Technology
Streamlining employee registration experience is crucial for increasing participation in health screening. Simplify registration forms by reducing required fields and offer convenient sign in options such as SingPass, social media integrations, or intranet credentials to enable one-click registration. This approach not only minimises friction during the sign up process but also enhances accessibility and user satisfaction.
Additionally, providing a mobile-friendly registration option allows individuals to sign up anytime and anywhere using their smartphones, eliminating the need for a desktop or laptop. A well-designed mobile interface further improves user experience by simplifying navigation, reducing loading times, and ensuring that forms are easy to complete on smaller screens. This approach broadens reach to those who prefer mobile devices, and encourages spontaneous decisions to participate, ultimately boosting health screening sign up rates.
4. Provide Convenience Across Workplace and Home
Providing convenient access to screening facilities at various office branches or strategic locations makes it easier for employees to participate in health screenings without extensive travel. This accessibility reduces barriers to participation, such as time constraints and commuting concerns, thereby encouraging more employees to enrol.
Offering multiple locations also accommodates diverse schedules and preferences, allowing for greater flexibility in appointment scheduling and improving overall satisfaction with the screening process. This approach not only promotes proactive health management but also demonstrates a strong organisational commitment to employee wellness.
5. Curate Healthcare Outreach Initiatives
Organising healthcare campaigns and roadshows, like Healthcare Week, at work can significantly boost health screening sign ups by enhancing convenience and accessibility for employees. On-site health screening eliminates the need for travel and scheduling conflicts, making participation easier. These events can also serve to educate employees about the benefits of preventive care and the specifics of available screening.
Interactive booths at community events provide opportunities for attendees to learn more about health screening, ask questions, and sign up on-site. As a result, increase accessibility and engagement. Live demonstrations and mock screenings offer a preview of the process, easing concerns and encourage participation. Health-related games, quizzes, and activities can also enhance engagement and incentivise joining the screening programme.
6. Engage The Right Medical Partner
Partnering the right healthcare provider — one that specialises in corporate health and attuned to the unique needs of various industries — can significantly boost corporate health screening sign up rates. Such providers bring valuable expertise, credibility, and tailored programmes that reassure employees about the importance of participating in health screening. They can customise screening programmes to fit the organisation’s specific needs, offering flexible scheduling and convenient access at multiple clinic locations.
Furthermore, these providers play a vital role in educating employees about health risks, preventive measures, and the benefits of screenings, empowering individuals to prioritise their health. They also support sign up efforts through effective promotional campaigns and clear communication, ensuring employees understand the process and its significance. Partnering a well-suited healthcare provider not only streamlines logistics but also fosters a culture of wellness that promotes employee engagement and overall well-being.
Corporate health screening is crucial for early detection of health issues, promoting preventive care, and enhancing workforce productivity and well-being.
At Raffles Medical Group, we provide tailored solutions to support these goals effectively. Our comprehensive programmes aim to improve employee health and manage healthcare costs efficiently.
Let's work together to prioritise preventive care and foster a healthier workforce with Raffles Medical Group. Contact your dedicated corporate account manager today.
References
1Mercer Employee Well-Being Programs: https://www.mercer.com/en-be/solutions/health-and-benefits/employee-well-being-programs/
2 Straits Times Article: https://www.straitstimes.com/business/economy/singapore-productivity-loss-due-to-sick-leave-may-hit-s33b-by-2030-mercer-study/
About the author
As a corporate healthcare account manager, Ivan is known for his trustworthiness, service excellence, and integrity in handling his clients. His capacity to solve problems well contributes to the development of fostering long-lasting relationships grounded on dependability and trust. Driven by his passion for employees’ well-being, Ivan is dedicated to providing curated healthcare solutions that complements the demands of each client’s business needs.